Marketing Programs

Alberta

Marketing is geared towards promoting and selling products or services by understanding consumer behavior. It entails the use of strategies like advertising, branding, and digital campaigns to draw in and retain customers.

Programs offered:

Business and Digital Marketing Management

Combines traditional business management principles with modern digital marketing strategies. It focuses on developing, implementing, and analyzing marketing campaigns to drive business growth and customer engagement.

Social Media and Web Marketing

Specializes in leveraging social media platforms and web-based tools to promote businesses and brands. It involves creating engaging content, managing online communities, and running paid and organic campaigns to attract and retain customers.

Social Media Specialist

A professional who manages an organization's social media presence to build brand awareness and drive engagement. They create, curate, and schedule content tailored to specific audiences, ensuring consistent and effective communication.

Marketing Coordinator

Supporting marketing campaigns by coordinating various activities such as event planning, content production, and advertising. They ensure the smooth execution of strategies to achieve organizational goals.